If you tune in to local radio almost anywhere at the moment you seem to be greeted by an imbecilic DJs spouting on about how wonderful the snow is. What joke.
Snow is a miserable thing. It causes accidents, deaths, slow journeys, wasted fuel, events to be missed, plans to be canelled, and in general an enoprmous amount of disruption for anyone who has a life. Whilst I accept that childrens might like snow, for most of us it is the last thing we look forward to in the winter.
So why do local DJs seem to think we like it ? Because the average local radio DJ is extremely dim.