My wife said to me as the UKIP election broadcast was being broadcast, "Why is the voice over sounding like it is being broadcast as a programme for school children ?".
A good point, and after rewinding it on Sky+, I couldn't help but agree. A slow deliberate slightly condescending voice over with some rather amateurish graphics spoke as if the person watching is a little bit thick. Explaining rather simple facts slowly, like someone was explaining to their grandmother how to use digital TV for the first time.
Rather bizarrely and in complete contrast, Nigel Farage, the UKIP leader, appeared to be entering a competition to see who could say the most words in 30 seconds, such was his hurried delivery.
Now I know UKIP are not as well off as other parties, but with such a simple message to sell and one that ought to appeal to so many people (including me to some extent), they could have done better.
6 comments:
better to annoy great intellectuals like you and your wife, rather than fail to get across the point to the common man
Well, thanks for watching it twice anyway ;-)
"A slow deliberate slightly condescending voice over with some rather amateurish graphics spoke as if the person watching is a little bit thick."
Says a lot about their target voters.
I thought the UKIP broadcast was precisely the correct level, given most people are so badly educated under this government. Isn't it the case that all PPBs will be over the heads of the thickies without them being dumbed down?
Given that real people voted for Nulabour in 1997, I think it perfectly reasonable for a broadcaster to treat the voter as if he/she is, how can I put it, a bit simple? Hence the need to talk to idiots as if they are idiots. Anyone else knows how they will vote and I doubt if they would be swayed by a broadcast. JD.
NO TO LISBON MEANS NO TO LISBON!
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Sounds like they met "the public".
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