Why was the UKIP Party Election Broadcast made for school children ?
My wife said to me as the UKIP election broadcast was being broadcast, "Why is the voice over sounding like it is being broadcast as a programme for school children ?".
A good point, and after rewinding it on Sky+, I couldn't help but agree. A slow deliberate slightly condescending voice over with some rather amateurish graphics spoke as if the person watching is a little bit thick. Explaining rather simple facts slowly, like someone was explaining to their grandmother how to use digital TV for the first time.
Rather bizarrely and in complete contrast, Nigel Farage, the UKIP leader, appeared to be entering a competition to see who could say the most words in 30 seconds, such was his hurried delivery.
Now I know UKIP are not as well off as other parties, but with such a simple message to sell and one that ought to appeal to so many people (including me to some extent), they could have done better.