I am a big fan of the BBC. Yes, it is hopelessly biased politically with the two years before the general election consisting of any story involving David Cameron instantly being the number one story of the day, but in general terms, the BBC raises the standard of TV programming and sets a benchmark by which we compare others. However, it is clear in the current climate that the BBC needs to cut its cloth according to the difficult economic times, and I have an idea where they can save a small fortune.
Take a look at these two recent trailers that have been aired on the BBC.
Each of them look like they have been created in order to enter the BAFTA Short Film prize at the BAFTA Television awards, but in each case, I can see no justification for the cost involved in creating these trailers.
This trailer for BBC weather, that's right, BBC weather, is a masterpiece in itself. Very stylised drawings, beautifully executed in every way, but it's clearly not been made on the cheap. Now if this was being used to promote a major new series, there might be some justification, but in order to make people watch a weather forecast ? Ridiculous.
There were others that I was not able to get on YouTube. Most notably the special effects laden trailer for the BBC Schools season, which features a boy in a spacesuit floating out of his house in to space to the sound of David Bowie. However, the biggest waste of time and money at the moment has to be the ludicrous trailer/advert for the BBC iplayer.
If you already know what the iPlayer is, this trailer will not make you use it. If you don't know what iPlayer is, then this advert does nothing to explain it. The trailer is self indulgent rubbish.
I don't object to trailers being made. The BBC trailer involving flying penguins made a couple of years ago was clever and provoked a good deal of discussion. But to make trailers that are this expensive in order to promote things that really do not need promotion is a waste of money.