It's is interesting to see that the Conservatives have replaced a number of the poster boards that occasionally adorn the fields of Tory supporting farmers across the Broadland constituency.
The boards that first went up followed the Tories policy this year of putting Tory candidates faces on to the poster boards. This is great when you have a photogenic candidate (Liz Truss) or are a well known local MP (Henry Bellingham), but in some cases it really does not work.
In the first instance, the fact that you put your face on the boards really does mean you get only one chance to use them (unless you re-use five year old photos like Broadland Tories do). I know in North Norfolk we got plenty of value from our "Norman Lamb Winning Here" posters, and they have been able to be used over and over again, saving the environment and an awful lot of money.
The second reason why pictures are not always good is that it detracts from the simple message. You want people to notice the writing, the words, the logo, the colours, and not the face. In some cases I think Tory poster boards resemble estate agents boards and are less effective.
The final reason though, and perhaps Broadland Tories have shown this to be true, is that a face (even a five year old picture) of a chubby chap approaching retirement with a moustache is not always a vote winner ! So we have seen a number of boards change from the one with a picture of Tory hopeful Keith Simpson to one with a message on and no picture.
Certainly local people told me they thought them rather unimpressive and asked me who the the picture was of. One person told me Chloe Smith had really gone off ! I couldn't possibly comment.