I went to the shop earlier to buy some cola (I'm not bother which brand). But I was astonished at the price we are being asked to pay for small amounts of drink.
I went to but a 500ml bottle and the price was 90 pence (or 2 for £1.60). But a 1 litre bottle of the same brand was 65 pence. So I was being asked to pay 25 pence more for half the amount or if I bought two bottles of the 1/2 litre bottles I could pay 95 pence more than it costs to buy a one litre bottle.
The pricing policy seems to be set to rip off the younger market who will buy a 500ml bottle but not a one litre or 2 litre bottle. This price differential seems to punish people exponentially for buying what they need and not buying to excess. I understand that there are economies of scale, but it should not cost 25 pence less to produce twice as much.
The next time the OFT are investigating pricse in supermarkets and price fixing by major brands perhaps this should be investigated.