This makes the score Tory 2 - Labour 1 - Lib Dem 2.
For me, it fails one test. It looks too similar to the previous leaflet. I know the previous one was colour, but not all people will not remember this detail.
One interesting point from the leaflet was that they claim Cameron's meeting in Norwich was a great success by taking choice comments, whilst ignoring that he angered many by using foreign accents and making references to the Germans. Basil Fawly would be proud (don't mention the war).