I am sick to death of media trained PR spokesmen for trade bodies giving pre-prepared evasive answers to questions in defence of the indefensible.
A classic example was today on BBC breakfast news when a spokesman for the trade body representing supermarkets ignored every question he was asked in relation to the Dispatches Channel 4 documentary about "value" own brand products.
The constant repetition of the line "Our customers like out products" and "sales of our value range products is rising", ignored questions asking why own brand products contained so little nutritional value.
Media training by companies has proved to be the death of actual answers to real questions. Sadly, like our politicians, they tell us nothing.
3 comments:
"Our customers like out products" and "sales of our value range products is rising", ignored questions"
At the end of the day thats all that matters Nich. Supermarkets could sell rat poison pies and as long as its labeled as "value crap rat poison" and people want to buy it, whats the problem? We all know what "value" means in the supermarkets, nutritional crap, yet we are making a free choice to buy it in ever larger numbers.
I thought that as bad as the spokesperson was, large parts of the programme were hatchet job.
However, the culture of corporate speak can be as bad online as offline: http://bacatu.blogspot.com/2009/01/if-brands-get-it-wrong-on-social-media.html
Yes, I am totally sick of these mendacious talking heads.
Sack them all. Don't their employers know we can see through their drivel?
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