I am sick to death of media trained PR spokesmen for trade bodies giving pre-prepared evasive answers to questions in defence of the indefensible.
A classic example was today on BBC breakfast news when a spokesman for the trade body representing supermarkets ignored every question he was asked in relation to the Dispatches Channel 4 documentary about "value" own brand products.
The constant repetition of the line "Our customers like out products" and "sales of our value range products is rising", ignored questions asking why own brand products contained so little nutritional value.
Media training by companies has proved to be the death of actual answers to real questions. Sadly, like our politicians, they tell us nothing.