So ITV have decided to bring back The News at Ten, because there is a dearth of news at that time (I don't know if anyone at ITV realises that there is the BBC ten O'clock news on the other side, and Sky News). The question is did anyone really miss it ?
I am not a fan of Trevor McDonald, in fact I don't know anyone who really is a fan of his. There is little to be a fan of. He is dead pan, comes across as terribly pompous and as can be seen from some of the awful performances he puts in when hosting awards nights, he lacks empathy.
On Radio Five Live earlier they were talking about "The Bongs", as they are referred to, and The Mirror's campaign a few years ago to "Bring Back The Bongs", when they launched a campaign to get ITV to bring the News At Ten back. What apparently surprised The Mirror was that nobody cared. They dropped their campaign pretty quickly.
So what of tonight's rival news programmes with ITV and The BBC going head to head ? I thought the BBC won it hands down. John Simpson's exclusive report live from Zimbabwe was unique, was something ITV had no answer to, and as was made clear in the Simpson report, he had problem over there because even though he was under cover, people kept recognising him.
Like the BBC or loathe it, when it comes to major news and international news, even foreigners tune in to the BBC.