Sky believe that Virgin Media should pay nearly double what they currently pay to show Sky One, Sky News and Sky Sports News. This is despite the fact that the viewing trend for these channels is down. Sky keep running advertising claiming that people won't be able to watch their favourite channels on Virgin if they don't pay what Sky are asking. Even Channel Five news (itself made by Sky) claimed tonight that people will not be able to watch their "favourite channels".
So here is the question, would anyone really notice if they didn't have Sky One ?
My favourite channels are all on Freeview, with the only others that I am bothered about being UKTV Gold and occasional live football on Sky News.
Have Sky really conned themselves in to thinking that people actually tune in to Sky One because it is one of their favourite channels ?