I've just seen the new Tory Party logo. It looks terribly "modern", in a way that says "look how hip we are", but also in a way that says it will date very quickly.
It has been said that the logo cost the Tories £40k, on top of the several tens of thousands it will cost for new stationery, poster boards and leaflet mast-heads.
Of course, had they gone in to any local infant school I'm sure that virtually any child within the school could have come up with something better, and at a far lower cost.
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