To hear Labour big guns being rolled out to speak to the press over and over again over the last two days since the pre budget report has been a lesson in how to sound if you have run out of ideas.
In the last 24 hours I have heard Alistair Darling, Jack Straw and the quite awful Ed Balls all defending the PBR on the simple basis that "the Tories would be worse". This quite pathetic defence just highlight how vaccuous Labour are now and how utterly bankrupt they are in the ideas department.
So what will the polls make of it ? I cannot see anoything other than a decline in Labour's support on the basis that the PBR was not good for most people and it actually fails to address the urgent needs of the country.
People an accept a bitter pill if it will make you better. But as the BBC reports tonight, Labour's measures will do nothing to solve the crisis in the public finances whilst everyone will be feeling the pinch.