John Redwood states
What had happened to our market research? Such a brief meant either we should not compete, as it was not for us, or it meant a different vision for any UK bid. Why didn’t our bid concentrate on how we would spread the word, sell the tickets and the passion around the globe and make the World Cup relevant for countries without a great football heritage? Why didn’t we offer to harness some of the future huge UK Overseas Aid budget for football related projects in poorer countries as a central part of the bid?Erm, now I was highly confused by Mr Redwood's statement. Having seen the presentation from England, it was clear that a fundamental strand of the England bid was the "Football United" project. Since England's bid required such a tiny investment due to the fact that the infrastructure is already in place, England had decided to invest in a worldwide football investment fund, Football United, which would spend as much money as Fifa does worldwide in investing in coaches, facilities and equipment for developing football in parts of the world where that investment would make a real difference.
So in short Mr Redwood, England had done their "market research", England had offered exactly what you suggested they should have done and exactly what FIFA required.
The only problem is Mr Redwood is that you either ;
A) Didn't bother to read what England offered
B) Didn't bother to watch England's presentation
C) Didn't bother to do any (market) research
Oh dear Mr Redwood !