The former PR and spin controller for Tony Blair, Alistair Campbell, has made the rather astonishing accusation that David Cameron is treating politics like a reality TV show and that beneath the smiles and spin coming from David Cameron, he has no policies.
I call Alistair Campbell's attack astonishing because this is the most brazen of hypocritical attacks given Mr Campbell's pivotal role in creating "New Labour", a party which from 1994 t0 1997 stood for nothing except featuring Tony Blair's face on every local government election leaflet, smiling a lot and standing for absolutely nothing.
Remember when it actually came to the 1997 General Election Labour's only attempt at spelling out policies were so late in coming they had to put them on Labour pledge cards, and in all the excitement people failed to really notice that the five pledges were really just statements of intention, not really dynamic new acts of parliament or historic shifts in policy.
I knew many people who in 1997 were voting Labour simply because they were not the Conservative Party, and "New" Labour did very well at selling the message "We are not the Conservative Party" whilst actually being more Tory than any other Labour Party in history.
What we have now though is a Tory Party that have aped Alistair Campbell's style and content more than any other Conservative Party in history, with arguably the most Labour like Tory party in history.
David Cameron has learnt from New Labour in the 1994-1997 period when they made vague promises, took up varying and contradictory policy positions, sat on the fence when difficult decisions were being taken and chose to oppose things that they know they would support in government.
The truth is that what Alistair Campbell most dislikes about David Cameron's Tories is that they have become everything New Labour was. Shiny and new looking, but utterly vacuous. Sadly, Alistair Campbell and Tony Blair did such a good job at selling this style of politics to the UK population that some people have become addicted to this empty shiny politics that seems to imply something special will be delivered but which actually promises nothing.
In many ways Alistair Campbell and Tony Blair's "New Labour" project created a nation of voters who have become political junkies, wanting that instant hit of something that is actually no good for them at all in the long run. What we actually need is a ruling party that stands for something, has long term vision, which states what it actually believes in and inspires people to believe in a better future, not just a better tomorrow.
I have no time for David Cameron. I don't like his pretence of being "one of us" and "feeling our pain", after all, multi millionaires rarely worry about their mortgage repayments and fuel bills. I hate the way he likes to make us believe he cares about the environment by cycling to work but allows his care to follow him with his brief case. I dislike the fact that he stands for nothing and I worry that so many people I know who have met him or have dealt with him, including many Tories, speak so poorly about him as a person. But actually, when it comes to having to be put in a room with either David Cameron or Alistair Campbell, I'd choose "Dave" any time over Mr Campbell because although David Cameron is all these things, he is only following the blue print drawn up and designed by Alistair Campbell and that is why I despise Alistair Campbell much more than David Cameron.