Apart from grabbing headlines and squeezing margins on their suppliers, what is the value in a £1.99 chicken from Tesco ?
Tesco and free market nuts will say it is a good deal for customers, but good value for the customer should also relate to good quality and good proce for the supplier, thus making the whole process sustainable.
It appears in this case that the National Farmers Union are not keen, suggesting already that Tesco are expecting their supplier to cut the prices they charge rather than Tesco taking their own price cuts on the chin. How can Tesco get away with doing this to their suppliers ? It's called "market dominance", with no supplier being able to really stand up to Tesco.
And what of the food quality itself ? How much growth hormone, how much added water do you have to get in to a bird that much more quicjly in order to unsure that it can be sold for £1.99 ? You might be eating something labelled as a chicken, but I wouldn't be keen to describe it really as being chicken.
It reminded me of a frozen chicken I picked up in a rival to Tescos once. As I put it in my trolley a friend of mine in the Lib Dems walked past me in the store's overalls, tutted and said quietly "put it back on the shelf, I wouldn't eat that myself it it was offered for free". He then went on to tell me what the store's supplier did to fatten the birds up and how he had once been to one of the farms as part of his training. "I get my meat from the butchers in town", he added.
So to be fair, it is not jsut Tesco, but I cannot see how a £1.99 chicken can be good for anyone at all.