Today Hull Council, run by the Liberal Democrats, announced a 25% cut in council tax for all those houses that have been flooded. yes, this amounts to only a small amount of money back for people who have lost so much. However, it is a gesture, a sign that the council does care and does sympathise with the residents.
Compare Hull Council with the Environment Agency who it was revealed today had handed out massive bonuses to senior people for hitting targets, including for "work in preventing flooding".
Whilst the people who received these bonuses might be entitles to them, there is a question as to whether the people really ought to be accepting them at this time or whether they ought to be making a gesture of some sort, however small, in donating some to a fund to help victims of the flooding.
Yes, in both cases it might be a matter of being a PR exercise, Hull Council have got it just right whereas the Environment Agency have got it badly wrong.