Apple have tried to foster an image of being something different, something special and innovative all at the same time in recent years. The I-Mac, the I-Pod, in fact anyone number of "I" related products seem to have become market leaders and turned what was once an ailing company in to a success story.
However, all is not what it seems at Apple. Yes, they are making lots of money, but is it all style of substance ?
Actually, what Apple is about is what every company is about. Making money and caring little for the consumer or the planet. Yes, corporate greed is alive and well at Apple inc.
When the I-Pod mini first came out there were major battery faults. They denied it in the UK, but in the US were issuing replacements. They treated UK and non American customers with disdain. So, they made a mistake ? No problem, except when the I-Pod Nano was launched, it too had a major fault. Its screen would scratch and break easily, and again, Apple denied there was a problem before reluctantly agreeing to issue replacements.
So is this all ? Well no. Only yesterday the EU decided to investigate why Apple charges different prices for its I-Tunes downloads in UK as compared to the rest of Europe. This has been an ongoing problem, raised by MP's , the press and just about everyone else, but did Apple take note ? No, they just wanted the money to keep rolling in and to hell with the customer.
Today, Apple inc have been shown to be top of the league again. Unfortunately, they are top of the league when it comes to making the most polluting computers. Again, Apple care little about anything other than making lots of money. Whatever your views on global warming, we are all agreed that we have limited resources on this planet and the environment should matter to companies as well as us.
What about an advertising campaign for the company entitled "Apple: I-Suck"