Anyone who has tried 118 118 will almost certainly know that they are about as useless a service as you can get, are ust about the most expensive and rely on advertising, not positive word of mouth to get people to use their service.
But hey, they just got even worse. Read HERE.
Yes, now you can get the shocking service of 118 118 for "free", but with a number of adverts to listen to first and you cannot speak to anyone real, they instead use voice recognition software. That said, if you've ever spoken to one of the 118 118 operators, perhaps that might be better !